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Sailing into solid returns on investment

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April 13th, 2017

As it begins its strategic expansion to all sectors, insurance company SMA is committing itself fully to the legendary Vendée Globe race, which is often referred to as the Everest of the Seas!
The decision turned out to be a wise one: SMA’s contestant François Gabart sailed his skipper to victory, coached by Michel Desjoyeaux.
Media-wise, the victory was also overwhelming: the volume of media items was multiplied by 10, and the audience was multiplied by… 13!
This is indeed the start of a wonderful adventure…

 

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